You may be painfully aware of what disjointed data can do to a marketing initiative. If you’re in a company of any size at all, you’re probably struggling with integrating multiple databases housed in different locations throughout the enterprise.


Creating a lasting relationship with a customer can be challenging. Advocacy marketing emphasizes this long haul relationship and is effective at building loyalty and bringing in leads. How do you get someone to go the extra mile for you though? What can ...


Every new marketing delivery system — such as TV, websites, social media, or mobile — starts off with a single approach. In the early days of web or mobile, for instance, marketers would contemplate if they had “a web strategy” or “a mobile ...


Hoax marketing is basically pranking an audience with something humorous in hopes that the prank goes viral. If you want some examples, just remember the brand commercials you may have seen this past April. According to Statistic Brain, 89 million people ...


Content marketing is an industry that demands you pay close attention to emerging trends if you’re a marketer. When mobile devices started becoming more popular, content creators had to adapt to ensure their content was easily viewable on mobile devices.


Everton boss Sam Allardyce says a survey sent to fans asking them to rate his performance on a scale of zero to 10 was "a marketing slip-up". The survey was part of an exercise with a fan panel designed to discover how connected they feel to the club.


The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound Never depend on only one or two channels when driving web traffic to your site. Justin Bridegan of ...


Likes, comments, engagement rates, growth rates, website traffic… do you sometimes feel lost in the maze of influencer marketing metrics, unable to find a path to your desired goal? Influencer marketing is growing up so quickly that marketers often ...


(Reuters) - Everton boss Sam Allardyce said a survey sent to supporters asking them to rate his performance from zero to 10 was “a marketing slip-up” and he has received an apology from club chairman Bill Kenwright. The survey was sent earlier this ...


Rather than collecting detailed project specs at the beginning of an initiative and developing exactly what the specs require, developers are starting out with a framework or sketch of the project specs, and then adjusting their approach as they learn more ...


Rather than collecting detailed project specs at the beginning of an initiative and developing exactly what the specs require, developers are starting out with a framework or sketch of the project specs, and then adjusting their approach as they learn more @@@

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