Korey McMahon is a global thought leader in marketing and online lead generation focused on delivering results. If you’re looking to grow your business you may consider hiring an agency. Whether you need a new website, want to rank higher in Google or ...


What will programmatic advertising look like in a few years? For Time Inc.-owned Viant, people-based marketing is the trend, and the company has recently released a white paper that offers some evidence in support of that vision. The paper, “Power of the ...


Over the past year, I've seen friends and others in my network lose their minds in anticipation of the premiere of Black Panther this weekend. I've seen their posts, the memes they've shared, watched them gush over the outfits the all-star cast wore to the ...


Budget cuts may be a necessary evil in uncertain economic times. But even declines in funding don’t take the pressure off your marketing team to deliver results. If anything, hitting key metrics becomes even more important to your company’s future.


What could possibly make Girl Scout cookies more irresistible than they already are? Turns out Childish Gambino may be the necessary ingredient. A groovy video featuring his hit single, crafted by a creative Daisy Scout and her dad, is making for some ...


Plibrico, an industry leading single-source supplier of refractory products and solutions, today announced the appointment of Pamela Gaul as its Director of Marketing. In her new role, Ms. Gaul will be responsible for directing all activities related to ...


We’ve all heard of growth marketing. But what does growth marketing actually mean? At the risk of over-simplifying, growth marketing is essentially the path to attracting the right visitors to your business. Not just the low-hanging-fruit, top-of-funnel ...


Long proclaimed as a harbinger of a new era of hyper-personalized, targeted and effective marketing, digital continues to struggle to realize its potential. In exchange for offering up data, consumers deserve relevant and personalized content both in site ...


Camden County in southern New Jersey has joined hundreds of counties nationwide in suing the opioid-painkiller manufacturer Purdue Pharma L.P., but in an unusual step it also has named as co-defendants members of the company’s controlling family, the ...


Whether you're selling technology that will revamp an entire business's IT infrastructure, or a business helping consumers buy a home, a long sales cycle requires different approaches to marketing strategy. At the end of the day, the decision-maker needs ...


Whether you're selling technology that will revamp an entire business's IT infrastructure, or a business helping consumers buy a home, a long sales cycle requires different approaches to marketing strategy@ At the end of the day, the decision-maker needs @@@

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